Egor Belashov in a Commercial, Russia 2001

Dear Dance with me Toronto and friends!

Recently I told you a story of the 1st dance studio I founded in Murmansk, Russia in 1997 – Dance Club “Favorit”, that operates till present time (you can read an article about it and watch a video clicking here).

Today I would like to share something else. In 2001 a father of my student, who happened to be a producer on local TV,  approached me with an interesting idea – to be part of a commercial they were planning to shoot soon. All the people that you will see in that Clip are the instructors and students of Dance Club “Favorit”, I was operating back then.

The video was shot in the fall of 2001 and released shortly after.
It took 8 hours to shoot it the way they wanted to make a clip under a minute. But it turned out to be really good! It was a big hit! And all of us literary woke up famous the morning after the release.

This video did not bring business directly, but with all the publicity and media, word of mouth and “I know this guy, he is teaching me how to dance” thing, it helped promote the dance studio a lot.

Enjoy it! Most of it is in Russian, but all is self explanatory. Apologies for the quality – back in 2001 it was all on tape… I plan to upload one more Video soon – some 15 minute footage on how it was all shot with all the misses and funny moments that were numerous.

Warmest regards,

Egor Belashov